Evidence
What is supported, and what is not
Supported by current evidence
- Postgraduate examination readiness is the strongest learner pain.
- Institutional payment is more plausible than direct consumer acquisition.
- Accuracy, governance, and accreditation matter to buyers.
- A competency graph may become defensible after sustained live use.
Still a hypothesis
- University willingness to pay for undergraduate licences.
- Cross-stage competency mapping holds across frameworks.
- Graduation opt-in and conversion rates.
- Professional willingness to pay after sponsorship ends.
- Long-term retention and lifetime economics.
Roadmap
Phased strategy with explicit decision gates
Each phase carries a go, pivot or stop gate. The postgraduate beachhead is proven or abandoned before lifecycle investment.
Phase 0
Buyer and lifecycle validation
Structured interviews with programme directors and deans; pricing probes; framework mapping feasibility.
Decision gate
GO if ≥3 institutions confirm budget ownership and a named pilot sponsor.Phase 1
Postgraduate MVP and governed pilot
Baseline assessment, adaptive pathway, governed simulation, referenced remediation, cohort analytics, evidence export.
Decision gate
PIVOT to assessment-analytics-only if simulation usage < 30% of licensed learners.Phase 2
Accreditation, integration, and outcome evidence
LMS and identity integration, framework mapping packs, baseline-to-retest outcome study with a partner institution.
Decision gate
STOP scaling if no measurable competency improvement versus control cohort.Phase 3
Limited undergraduate cohort and graduation experiment
One faculty, one cohort, instrumented consent checkpoint at graduation.
Decision gate
GO to lifecycle investment if graduation continuation ≥ 15%.Later
Specialty, CPD, and regional expansion
Additional specialties, CPD planner, regional cloud residency options, educator marketplace.
Decision gate
PIVOT to a specialty-depth strategy if CPD retention < 2 years.The beachhead stays postgraduate until Phase 3; the competency graph only becomes a defensibility argument after sustained live use.